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Norm Coyne

Norm Coyne

Promotions Executive
Office 250 562 2441 ext. 362 |Cell 250 640-6670 | 150 Brunswick Street | Prince George BC V2L 5K9

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Are you in the loop?

There’s a certain amount of courage - and crazy - required to give everything up and follow your dream.

Three years ago, Matt Crowell took his degree in marketing – earned while playing Division I hockey in Rochester – and $800 from his chequing account and put it all on the fanciful notion of starting his own company.

The Kelowna-based Get in the Loop started as a way to provide local golfers with deals at premium courses, but has grown into a subscription service where scores of businesses can connect with customers.

“It started first with text messages and then translated to emails and now with iPhone and Android notifications all within three years,” Crowell said.

What does it mean to be in the Loop?

Within the app, a “Loop” is a collection of the company’s partners providing premium offers based on the user’s lifestyle and interests. Don’t like golf? Simply turn off the golf loop. Members can customize the app to only receive the deals in the categories they want - no spam.

Offers are automatically sent to your Apple or Android mobile device - no printing of coupons necessary - as soon as they’re made available. And unlike other deal services, there’s no need to pre-purchase the deals months in advance.

For example, Get in the Loop has partnered with the local WHL team. Members (who get free access if they hold Prince George Cougars season tickets) can check the Cougars loop to see what deals are available if you want to grab a bite before or after the game.

Get in the Loop memberships are also free for UNBC and CNC students as well as Prince George Citizen subscribers. All other memberships are available for $29 per year. And with deals such as two-for-one appetizers, 25 per cent of green fees and cheap nights out, it’s a membership that quickly pays for itself.

Once Get in the Loop began to grow, Crowell took another leap.

“All in the same day I quit my job, I sold my condo and I sold my car and I enrolled myself in a master’s degree at Antwerp Management School in Belgium,” he said.

Today, Get in the Loop has a crew of 17, connections with businesses in 12 cities and, on average, a couple of hundred deals available per day. “So I kind of put it all on the line and it seems to have worked out,” Crowell said. “You have to take risks while you’re young and you’ve got to take chances to find out that there’s cool opportunities out there.”

For more, head to or download the app from the App Store or Google Play.

Pretty in Pink

A self-proclaimed girly-girl, Mandy Paavola’s home make up studio is decked out with the brightest pink you can imagine.

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But despite the seemingly dainty exterior, Mandy has a gruesome side. So yeah, her studio might smack you in the face with colour, but Mandy can actually make you look like you had a run in with a two-by-four. The mother of two behind M.P. Make-up Artistry is a film set veteran and winner of two Leo Awards – handed out by the Motion Picture Arts and Sciences Foundation of B.C. – for special effects makeup. A P.G. native, Mandy and her family relocated to the city from Vancouver nearly four years ago. But just because you take the girl out of Hollywood North, doesn’t mean you take the Hollywood North out of the girl. “I have a warm spot in my heart for special effects. If I can cover someone in blood, I’m really happy.” Naturally, Halloween is Mandy’s favourite time of year and she’s constantly studying for her next disfigurement, whether it’s taking a peek at injuries online, collecting photos from friend’s nursing textbooks or even documenting her own children’s scrapes and bruises.

“It’s kind of neat because my kids – who are almost four and almost six – they almost always ask to have a photo taken if there’s something going on,” said Mandy, who trained as a visual artist before studying to become a make-up artist. “My

daughter got stitches and that was my first experience with real stitches and we took lots of pictures because it’s good reference material.” But even more than playing with prosthetics and fake wounds, Mandy loves to make people beautiful.

Whether she’s doing face or body painting or preparing a bride for her big day, Mandy said she sets out create a memorable experience. “I want whoever comes into my studio that when they leave we’ve made a connection somehow. I don’t want you to Continued from page 38 just feel like you came in and paid me to do your hair and makeup. I want you to feel like you’ve made a new friend.”

It’s a strategy that pays off, as Mandy said many clients have turned into close friends over the years.

Being a make-up artist can be a little like being a psychiatrist, according to Mandy. But it’s an easy role for the outgoing brunette to fill. “It feels good to be able to help people.” See what Mandy has to offer at

From Coast to Cattle Field

(Photo Credits: James Doyle) It’s 6:45 in the morning. From her studio in downtown Prince Rupert, CBC Radio One host Carolina de Ryk is speaking to a man standing in the middle of a field. He’s practicing for a cow dog championship in Vanderhoof, and says the key is to communicate with the dogs herding the cattle through a series of whistles.

“Can you give us a quick example?” she asks. The man hesitates before a emitting a high-pitched sound. “That’s a walk-up whistle.” Another whistle, this one more sustained. “A long steady one is a stop whistle.” He’s on a roll now. “And then for a go-to-the-right…” “That’s beautiful,” de Ryk encourages. Then the cows start mooing. This is the sort of moment that radio is made for, particularly the type of radio listeners expect from Daybreak North, CBC’s morning drivetime show heard across northern British Columbia. While most radio shows consist of a single host speaking from a single location, Daybreak North is a pan-northern experience. de Ryk broadcasts from Prince Rupert while her co-host Russell Bowers speaks to listeners from downtown Prince George.

The two trade off interviews, which on any given day will range from a hardhitting political conversation with a government minister to a conversation about a new heavy metal festival in the Bulkley Valley. What holds it all together is both hosts’ genuine interest in the people and voices that make up northern B.C. Neither Bowers nor de Ryk is originally from the north, but both feel strong ties to their adopted homes.

de Ryk came to Prince Rupert to pursue a career in broadcasting, and now isn’t sure she could ever leave. Her husband has started a small brewery there, and she is just returning to the airwaves following the birth of their second daughter. Bowers is also marking a return to local radio. He used to host Daybreak North from Prince Rupert, but left to pursue other offers including his most recent stint on a weekend arts show in Calgary. He enjoyed the job, but found himself missing the unique experience of life in B.C. Then he heard there was an opening to host Daybreak North from Prince George while regular host Betsy Trumpener took time off to pursue other projects. “Northern B.C. has really felt like home for me, more so than anywhere I’ve lived,” he says. “So when the opportunity to come out this way came up, I jumped at it.” Now the two are re-united on the air, and listeners couldn’t be happier.

Daybreak North is already the number one radio show in Prince George, and producers of the program say the response to the new onair team has been nothing but positive. As for what to expect as the fall season gets underway, stay tuned. Between the Canada Winter Games, major anniversaries for Prince George and UNBC, and the increased economic importance of communities like Fort St John and Kitimat, there’s plenty of optimism in the north right now, as well as a lot of challenges. Daybreak North plans to reflect it all - from coast to cattle field. Daybreak North airs weekdays from 5:57 to 8:37 on CBC Radio One, 91.5 FM in Prince George or streaming online at

A little about me

ncoyne3Norm Coyne has been active in local arts, entertainment and promotions for 15 years. He developed the Scene PG to provide local artists and musicians with exposure as well as connect a broader audience to the events and talent Prince George has to offer.


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